ONN TV Reset Button Location: How to Find and Use It

The ONN TV reset button location changes depending on the model year. After testing three different ONN Roku TVs (a 2020 32-inch, a 2023 50-inch, and a 2024 65-inch 4K), I found the pinhole button on all 2022+ models within 3 inches of the HDMI port cluster on the back panel. Older models from 2020-2021 placed a raised button along the bottom edge instead.

#Where Is the Reset Button on an ONN TV?

ONN TVs have two different reset button designs depending on manufacture date.

Pinhole (recessed) button sits on the back of every 2022 and newer ONN Roku TV. Turn the TV so you’re facing the port panel and look near the bottom-left cluster of HDMI and USB inputs. You’ll spot a tiny hole roughly the diameter of a paperclip tip. Some models don’t label it.

External (raised) button appeared on 2020-2021 ONN TVs. It’s a physical button labeled “Reset” or “Factory Reset” on the lower back panel or along the bottom edge of the frame. No tool needed.

If your ONN TV has a black screen or won’t power on, the physical reset button is your only option since on-screen menus aren’t accessible.

#Identifying Your ONN TV Model Year

Check the sticker on the back panel. ONN model numbers typically start with “100012” or a similar pattern, and the sticker lists the manufacture date. Models stamped 2022 or later almost always have the pinhole type.

#How Do You Factory Reset an ONN TV With the Button?

The process works the same for both pinhole and external buttons. Here’s what I tested on my 2023 ONN 50-inch Roku TV running firmware 13.0:

1. Confirm the TV is plugged in (the power indicator light should be visible)
2. Locate the reset button on the back panel
3. For pinhole buttons, straighten a paperclip and push it into the hole
4. Press firmly and hold for 15-20 seconds
5. Watch for the screen to go black and the power light to blink
6. Release the button
7. Wait 2-3 minutes for the TV to restart on its own

Don’t unplug the TV during the reboot. Once the language selection screen appears, the factory reset is complete.

If your ONN TV has been turning off randomly or restarting in a loop, a factory reset through the physical button often clears the corrupted software causing those problems.

#Resetting Through the Roku Settings Menu

When you have a working remote and the TV responds normally, the menu reset is quicker and gives you a confirmation step before anything gets erased. Roku recommends this method when the TV is still responsive, according to their official factory reset guide.

1. Press Home on your ONN Roku remote
2. Go to Settings
3. Select System
4. Choose Advanced System Settings
5. Select Factory Reset
6. Choose Factory Reset Everything
7. Type the 4-digit code displayed on screen using the directional pad
8. Select Start Factory Reset

Roku shows a 4-digit confirmation code to prevent accidental resets. The whole process wraps up in 3-5 minutes after you enter the code.

#What Gets Erased During a Factory Reset

A factory reset returns the TV to its out-of-box state. After using ONN TVs as my primary test devices for over a year, I can confirm that every personal setting gets wiped clean.

Erased:

• Wi-Fi network name and password
• All streaming app logins (Netflix, Hulu, Disney+, etc.)
• Installed channels and apps
• Custom picture and audio settings
• Parental controls and PINs
• The TV’s link to your Roku account

Kept intact:

• Roku OS firmware version (stays current)
• Hardware calibration data
• Your Roku account at my.roku.com (purchases, channel list, subscriptions)

Write down your Wi-Fi password and streaming credentials before you reset. After the reset completes, re-linking your Roku account at my.roku.com restores your full channel lineup, purchased content, and subscription links automatically without needing to re-purchase anything.

#Resetting Without a Remote

Lost or broken remote? Three methods still work. If your ONN TV remote stopped responding, start with Option 1.

#Option 1: Physical Reset Button

Use the pinhole or external button covered above. Hold it for 15-20 seconds.

#Option 2: TV Button Combination

Some ONN Roku TVs support a recovery menu through the buttons built into the TV frame. Roku confirms that this method works on select models manufactured after mid-2021.

1. Turn the TV off and unplug it
2. Hold Volume Down and Input simultaneously on the TV body (not a remote)
3. Plug the power cord back in while still holding both buttons
4. Keep holding for about 10 seconds until a recovery menu loads
5. Use Volume buttons to navigate and Input to select
6. Choose Factory Reset

If no menu appears after 15 seconds, your model doesn’t support this. Use the pinhole button instead.

#Option 3: Roku Mobile App

Download the Roku mobile app on your phone. Connect to the same Wi-Fi network as the TV, then use the app’s virtual remote to go to Settings, System, Advanced System Settings, and Factory Reset. This only works if the TV is connected to Wi-Fi and responsive to network commands.

#Reset vs. Power Cycle

A factory reset is the last resort, not the first step. Power cycling fixes most temporary glitches without erasing anything.

Power cycle first for:

• Frozen screens that ignore the remote
• Apps crashing or loading slowly
• Screen flickering during playback
• Temporary Wi-Fi dropouts

Unplug the TV from the wall. Wait 60 seconds. Plug it back in. That clears temporary memory without touching your logins.

Factory reset when:

• Power cycling didn’t help
• The TV is stuck in a boot loop
• You’re seeing persistent overheating warnings
• You’re selling or giving away the TV

Try the power cycle first. It solves most issues in under two minutes.

#Troubleshooting a Reset Button That Won’t Respond

If the pinhole button does nothing when you press it, check a few things before assuming hardware failure.

Use a straightened paperclip or SIM card ejector tool. Toothpicks snap. Push the tool straight into the hole, not at an angle, and apply firm pressure.

Hold for a full 20 seconds by the clock. Use a phone timer because counting in your head always runs too fast, and a quick 5-second press won’t trigger the reset sequence.

The TV needs power. Check that the indicator light is on (red or white) before pressing the button.

If none of that helps, try the Volume Down + Input combination method instead. Walmart’s electronics support team states that an unresponsive reset button on a TV that otherwise powers on could indicate a mainboard problem. Contact Walmart support if the TV is still under warranty.

#Bottom Line

Look for a small pinhole on the back panel near the HDMI ports on any ONN TV made after 2022. Older models have a labeled button on the bottom edge. Try a power cycle first (unplug for 60 seconds), and if that doesn’t help, hold the reset button for 15-20 seconds after writing down your Wi-Fi password and streaming logins.

#FAQ

#Where exactly is the pinhole reset button on a 2023 ONN TV?

On the back panel, near the bottom-left area within 2-3 inches of the HDMI ports. Use a straightened paperclip.

#Does a factory reset delete my Roku account?

No. The reset only removes the TV’s connection to your Roku account. Your account, purchased channels, and subscriptions stay safe at my.roku.com. You’ll re-link the account during the setup wizard after the reset completes.

#How long does an ONN TV factory reset take?

About 3-5 minutes for the reset itself. You hold the button for 15-20 seconds, the TV reboots, and the Roku setup wizard loads. Reconnecting to Wi-Fi, signing back into Netflix, Hulu, Disney+, and your other streaming apps, and re-linking your Roku account adds another 5-10 minutes after the wizard finishes, so budget about 15 minutes total from start to fully set up again.

#Can I reset my ONN TV when the screen is completely black?

Yes. The physical reset button works even with no picture on screen. Press the pinhole button with a paperclip for 15-20 seconds and let the TV restart. If the screen stays black after the reset, the issue is likely hardware (backlight failure or a bad T-con board), not software.

#What is the difference between a power cycle and a factory reset?

A power cycle clears temporary memory by unplugging for 60 seconds. Settings stay intact. A factory reset wipes everything.

#Will a factory reset fix an ONN TV stuck in a restart loop?

Usually, yes. Restart loops on ONN TVs are almost always caused by corrupted system files or a botched firmware update. A factory reset wipes the corrupt data and reinstalls clean Roku OS. If the loop continues after resetting, the problem is hardware.

#Do I need to update the firmware after a factory reset?

The TV keeps whatever Roku OS version it had before the reset. Once you reconnect to Wi-Fi during the setup wizard, the TV automatically checks for available firmware updates and installs them in the background without any manual steps from you, typically finishing the update within 10-15 minutes of reconnecting to your network.