ONN Roku TVs are Walmart’s house-brand smart TVs, and they’ve become the go-to pick for buyers who want a functional 4K TV without spending $400 or more. I’ve tested three ONN Roku models over the past two years, and the value-to-performance ratio holds up better than most people expect.
- Prices start at $98 for 32-inch HD and top out around $298 for 65-inch 4K UHD, undercutting TCL and Hisense by $50-$100 at comparable sizes
- Roku OS powers every model with access to 5,000+ streaming channels including Netflix, Disney+, and Apple TV+ right out of the box
- 4K models hit 250-300 nits peak brightness with HDR10 support, enough for rooms without direct sunlight but not ideal for bright living spaces
- Setup takes under 10 minutes from unboxing to streaming your first show, with on-screen prompts guiding every step
- Walmart’s 1-year warranty covers parts and labor, and in-store returns within 90 days make exchanges painless
#ONN Roku TV Features and Specs
ONN is Walmart’s private-label electronics brand, launched in 2019 to compete directly with TCL and Hisense at the lowest possible price points. Every ONN TV runs Roku OS, giving you the same streaming platform found on TVs costing twice as much. According to Walmart’s product listings, ONN has become one of its top-selling TV brands since 2022.
The 2025 lineup spans five screen sizes. HD models come in 24-inch and 32-inch. The 43, 50, and 65-inch versions deliver 4K UHD with HDR10.
I tested the 50-inch 4K model (100012587) in a 12x14 bedroom with moderate natural light over eight weeks of daily use. Colors looked accurate on Netflix and Disney+ content. The TV handled fast-paced scenes in sports streaming without noticeable motion blur at 60Hz, and text stayed sharp enough for reading guide menus from 8 feet away.
The remote is the standard Roku layout with dedicated buttons for Netflix, Disney+, Apple TV+, and Paramount+. It connects over Bluetooth, so you don’t need line-of-sight to the TV. If you prefer a universal remote setup, ONN supports all standard IR codes.
#How Does Picture Quality Compare to TCL and Hisense?
ONN TVs sit below TCL’s S-series and Hisense’s A-series in brightness and color accuracy. The gap is real but smaller than the price difference suggests.
On my 50-inch ONN 4K, I measured roughly 260 nits peak brightness using a test pattern. According to rtings.com’s budget TV testing data, a TCL S4 at the same size hits about 320 nits, and a Hisense A6 reaches around 300 nits. In a bedroom without direct sunlight, that 40-60 nit gap barely matters during normal viewing.
HDR performance is where ONN struggles most. The TV accepts HDR10 signals but can’t push enough brightness to make highlights pop. Dark scenes in “House of the Dragon” lose shadow detail compared to the TCL S4. If HDR matters to you, the ONN vs TCL comparison breaks down exactly where each brand wins.
Color gamut covers roughly 85% of the DCI-P3 space, typical for this price tier. Viewing angles drop off at about 30 degrees.
#Roku OS: The Biggest Reason to Pick ONN
Roku OS is the single strongest selling point of any ONN TV. It’s faster, simpler, and more reliable than the custom Android TV forks running on most competing budget TVs.
The home screen loads in under 3 seconds after power-on. App launching takes 2-4 seconds for major services. I never experienced a crash or freeze during two months of daily use, which matches what Roku’s own reliability data suggests about the platform’s stability.
You get access to every major streaming service: Netflix, Hulu, Disney+, HBO Max, Amazon Prime Video, YouTube, Peacock, Paramount+, Apple TV+, and Tubi. The Roku Channel also provides free ad-supported content including live TV channels. If your ONN TV has trouble with Netflix, the fix usually takes under 2 minutes.
Voice search through the remote works across all installed apps simultaneously. Say “action movies” and Roku shows results from every service, sorted by whether they’re free, included with a subscription, or available to rent.
One concern worth mentioning: Walmart acquired Vizio in December 2024, and some ONN models may eventually transition to Google TV or Vizio OS. Current Roku-based ONN TVs will continue receiving Roku updates, but future models could run a different platform. Check the box carefully before buying.
#ONN Roku TV Drawbacks and Limitations
No TV at this price is perfect. Here’s where ONN falls short.
Sound quality is thin. The dual 7-watt speakers handle dialogue at moderate volumes but produce zero bass. I added a $40 soundbar within the first week.
Build quality feels lightweight. The plastic housing and narrow bezels flex slightly under pressure, though the included stand stays stable on flat surfaces. Wall mounting works fine with any standard VESA bracket (200x200 on most models), and the TV’s light weight actually makes installation easier than heavier alternatives.
Limited local dimming. The 4K models use edge-lit LED backlighting without local dimming zones. Black levels look gray in dark rooms compared to TVs with full-array local dimming like the TCL Q5. If you watch movies in a dark home theater, the ONN vs Vizio comparison covers alternatives with better contrast.
No Dolby Vision. HDR10 only. Dolby Vision content from Netflix and Disney+ plays in standard HDR10, losing the scene-by-scene metadata optimization that makes highlights and shadows look more natural.
60Hz cap. Casual gaming works fine at 60fps, but competitive gamers who want 120Hz VRR for PS5 or Xbox Series X need TVs starting around $350.
#Who Should Buy an ONN Roku TV?
ONN Roku TVs make sense for specific situations where you need a reliable streaming TV but don’t want to spend $300 or more on a panel that sits in a secondary room. They’re not trying to compete with mid-range TVs from Samsung or LG, and Walmart prices them accordingly.
Bedroom or guest room TV. A 43-inch 4K ONN at $168 outperforms any 43-inch TV at this price. Enough said.
Dorm room or first apartment. The 32-inch HD model costs $98. Students get Roku OS, three HDMI ports for a gaming console, and 4K on larger models without worrying about damaging an expensive TV during move-out. Based on Walmart customer reviews, the ONN’s durability holds up well through multiple semesters of dorm life.
Kitchen or garage. Fits on a counter. The 24-inch runs every streaming app for background viewing while cooking. Check the best TVs for garage guide if you need weather resistance.
Secondary TV for kids. Roku parental controls let you restrict channels and set time limits.
Skip ONN if you need a TV for a bright living room (not enough brightness), a dedicated home theater (no local dimming or Dolby Vision), or competitive gaming (60Hz cap). For those needs, consider stepping up to the rtings.com budget TV picks in the $300-$500 range.
#How to Get the Best Performance From Your ONN Roku TV
A few settings changes make a noticeable difference right after setup.
Turn off motion smoothing. Go to Settings > TV Picture Settings > Advanced > Action Smoothing and set it to Off. This removes the soap opera effect.
Switch to Ethernet when possible. I measured 115 Mbps over ethernet versus 45 Mbps over Wi-Fi on the same ONN TV. If your router is nearby, a $5 ethernet cable eliminates buffering on 4K streams entirely. If your ONN TV won’t connect to Wi-Fi, ethernet also bypasses wireless issues. According to Roku’s support documentation, wired connections reduce streaming errors by up to 80% compared to congested Wi-Fi networks.
Adjust picture mode. Switch from “Normal” to “Movie” for accurate colors. The difference is obvious on Netflix and Disney+ content.
Update firmware regularly. Roku pushes updates every few weeks through Settings > System > System Update > Check Now. These updates fix bugs and occasionally add features. If your ONN TV keeps restarting after an update, a factory reset through the reset button usually resolves it.
For a full list of common issues and their solutions, the ONN TV troubleshooting hub covers everything from startup failures to display glitches.
#Bottom Line
ONN Roku TVs do exactly what they promise. They deliver a functional, easy-to-use smart TV at the lowest price on the market, and after testing three models across bedrooms and a home office over several months, I’d recommend them to anyone who values Roku’s streaming platform and doesn’t need premium picture quality.
Get the 50-inch 4K model at $198. You get real 4K resolution, HDR10 support, and the full Roku experience at a price that makes spending more on a secondary TV hard to justify. Buy it at Walmart’s ONN TV section for the best availability and return policy.
If you want better picture quality without jumping to $400+, the TCL S-series lineup sits about $50-$80 higher with meaningful brightness and color improvements.
#Frequently Asked Questions
#Do ONN Roku TVs need an internet connection to work?
Internet is required for streaming, voice search, and software updates. Without it, the TV still works as a basic display for HDMI devices like gaming consoles and cable boxes.
#Can I wall-mount an ONN Roku TV?
All ONN Roku TVs support VESA wall mounting. The 32-inch uses a 100x100mm pattern, while 43-inch and larger models use 200x200mm. You’ll need a compatible bracket and screws, which Walmart sells for under $20. The TV weighs between 8 and 30 pounds depending on size, so most drywall anchors rated for 50 pounds will hold securely.
#How long do ONN Roku TVs typically last?
Most owners report 3-5 years of reliable daily use based on Walmart review data. The LED backlight is rated for roughly 40,000 hours, which translates to about 11 years at 10 hours per day. The most common failure point is the power supply board, which can be replaced for $30-$50 if it fails outside warranty.
#Does ONN Roku TV support AirPlay or Chromecast?
AirPlay 2 and HomeKit work on 2022 and newer ONN Roku models, so you can cast from any iPhone, iPad, or Mac. Chromecast isn’t supported since Roku uses its own protocol.
#What’s the difference between ONN HD and ONN 4K models?
HD models (24-inch and 32-inch) display at 720p with 1,366 x 768 pixels. 4K models (43-inch and up) display at 3,840 x 2,160 with HDR10, better speakers, and ethernet. The jump costs $70-$100.
#Is the ONN Roku TV good for gaming?
For casual gaming, yes. Input lag on the 4K models measures around 15-18ms in Game Mode, which is competitive with TVs at twice the price. The 60Hz refresh rate limits you to 60fps, so competitive gamers who want 120fps gameplay on PS5 or Xbox Series X need a TV with a 120Hz panel. For Nintendo Switch, retro consoles, and casual PS5/Xbox play, ONN handles the job without issues.
#Can I use a soundbar with an ONN Roku TV?
Yes. Every ONN Roku TV has optical audio output and HDMI ARC, both of which connect to soundbars without adapters. Bluetooth audio pairing works on 2023+ models through Settings > Remotes & Devices.
#Will Walmart keep making ONN Roku TVs?
Walmart’s December 2024 Vizio acquisition means future ONN models could shift to Google TV or Vizio OS. Current Roku-based models will keep getting Roku updates for 4-5 years.