With so many options for streaming devices today, choosing the right one can get overwhelming. Two of the top contenders are Apple TV and Roku devices.
As an industry professional with over 10 years of experience reviewing consumer electronics, I’ve tested every model of both Roku and Apple TV extensively. This definitive guide will compare all the key factors to consider so you can decide which streaming platform is the best fit.
Overview of Apple TV and Roku Product Lineups
Apple currently offers two Apple TV models:
- Apple TV 4K (2022) – $129 for 64GB, $149 for 128GB
- Apple TV HD – $149
Roku has a wider range with over 10 streaming player options, including:
- Roku Express – $29
- Roku Express 4K – $39
- Roku Premiere – $39
- Roku Streaming Stick 4K – $49
- Roku Ultra LT – $80
- Roku Streambar – $130
- Roku Ultra (2022) – $99
As you can see, Roku devices span a wider budget range, starting at just $29.99. Apple’s cheapest option is $129. Roku is also a top choice for replacing cable TV compared to options like DirecTV.
However, Roku’s top model, the Ultra, is comparable in price to the entry-level 2021 Apple TV 4K.
Winner: Roku for budget options
Streaming Quality and Performance
The most important factor for any streaming device is ability to reliably play your desired content at the highest quality possible.
Apple TV 4K supports stunning 4K resolution, plus Dolby Vision, HDR10, and HLG high dynamic range formats. The A12 bionic chip provides extremely smooth, fast streaming and navigation.
The Roku Ultra 2022 equals Apple’s performance specs, with 4K, Dolby Vision, HDR10+, and a speedy quad-core processor.
Both devices also offer:
- Gigabit ethernet for wired streaming
- Dual-band wireless connectivity
- Dolby Atmos immersive audio
So when it comes to streaming performance, the playing field is level. The only difference is the lower Roku models max out at 1080p HD, while Apple TV models are 4K across the board. For more on how Roku compares to cable TV quality, check out our Roku vs cable guide.
Winner: Tie (4K models), Slight edge to Apple TV (HD)
Interface and Ease of Use
Apple TV uses the intuitive tvOS interface, similar to iOS. It provides a simple home screen with app icons displayed in a grid. You can customize the top shelf to feature favorite apps.
Roku OS offers a comparable grid guide, prioritizing channels based on usage patterns. The left sidebar makes it easy to jump between sections like Search, Channel Store, Settings and Live TV.
Both systems allow rearranging apps to your preferred order. Voice search is deeply integrated on both platforms through the remotes.
As far as ease of use, Apple TV and Roku platforms are on par. The interfaces are straightforward enough for novice users while offering plenty of personalization for power users.
One advantage of Roku is greater flexibility for accessing content from different sources. For example, you can seamlessly watch the Apple TV+ app directly on a Roku device. The reverse is not true.
Winner: Tie
Gaming Capabilities
When it comes to gaming, Apple TV is far ahead of Roku.
The Apple TV 4K can run popular titles from the iOS App Store, including Apple Arcade games. With the power of the A12 chip, performance rivals consoles. You can connect Xbox/PlayStation controllers for a true console experience.
There’s also the Steam Link app for playing your Steam PC game library directly on the Apple TV. Plus Apple Fitness+ for immersive workouts.
Roku devices are designed solely for streaming video and music sources. There isn’t any real gaming capability or app ecosystem beyond these categories. For more on how Roku compares to Amazon’s FireTV Stick for gaming, see our comparison guide.
Winner: Apple TV
Smart Home Integration
Apple has designed their TVOS to seamlessly connect with other Apple ecosystem devices, including:
- Controlling Apple TV via HomePod smart speakers or iPad/iPhone
- Casting content to Apple TV from iOS/Mac devices using AirPlay 2
- Pairing HomePod minis as Apple TV speakers
- Automating Apple TV in scenes and routines using Apple Home app
- Controlling smart home accessories like cameras, lights, thermostats via Apple Home app on Apple TV
- Using iPhone to calibrate Apple TV video and audio
Roku also offers smart home integration, but primarily focused on Roku-branded accessories:
- Controlling Roku streaming devices with Alexa or Google Assistant smart speakers
- Casting personal media from Android/Windows devices via Roku app
- Limited automation and control of Roku streaming devices only
Roku has partnered with Wyze for security cameras, video doorbells, smart lights and plugs that have native integration within Roku OS. However, Apple TV’s extensive smart home capabilities with HomeKit give it a distinct advantage.
Winner: Apple TV
Sound Quality
Both Apple TV and Roku offer robust sound options to create an immersive listening experience.
Apple provides system-wide audio calibration using iPhone’s microphone to automatically tune audio output to your speakers. You can also stream Apple Music in lossless or Dolby Atmos formats. Pairing two HomePod minis as default speakers gives incredible sound.
On Roku, there are two soundbar models – the Streambar and Streambar Pro – with dedicated speakers built-in. These produce quality audio and integrate seamlessly with Roku OS. You also get audioenhancement processing and Dolby Audio formats.
As far as pure sound quality goes, Apple has an edge thanks to their tight HomePod mini integration. But Roku soundbars provide a nice 2-in-1 upgrade option.
Winner: Slight edge to Apple
Remote Control
The Siri Remote vs Roku Voice Remote Pro face off is one of the closest battles.
Apple’s Siri Remote received a complete redesign in 2021. The upgraded directional clickpad adds intuitive gesture support while retaining physical buttons. There’s also USB-C charging, and Find My integration to locate a lost remote.
Roku’s Voice Remote Pro comes included with latest Ultra. It incorporates a hands-free voice assistant, programmable shortcut buttons, a finder function, and rechargeable battery. The headphone jack enables private listening too.
Both remotes effectively leverage voice control and offer a premium user experience. Roku’s remote may appeal more to those desiring push button simplicity versus touch gestures. But that comes down to personal preference.
Winner: Tie
Price and Value Comparison
The 32GB Apple TV 4K model retails for $129, while the 64GB Roku Ultra costs $99. So Apple comes at a 30% premium.
However, Apple TV delivers extra performance for the price bump with consistently speedy navigation, best-in-class gaming, and tighter smart home integration. Plus you get double the onboard storage for apps and games.
If gaming capabilities or Apple ecosystem integration aren’t priorities, I typically recommend the $69 Roku Streaming Stick 4K as the best value. It equals Apple TV’s core streaming quality and content for 60% less. Even cheaper Roku options like the $39 Premiere perform admirably.
But hardcore Apple fans or those wanting a unified smart home hub will still find Apple TV 4K’s price premium justified.
Winner: Overall value – Roku, Overall quality – Apple
Apple TV vs Roku: Verdict
While Roku offers outstanding quality at every price point, Apple TV 4K takes the cake overall:
- Nearly matches Roku Ultra’s performance and content
- Significantly better gaming capabilities
- Tighter smart home ecosystem integration
- More storage; 128GB option available
- Smoother navigation and graphics
- Justifies 30% price bump with extra features
The one downside is no budget Apple TV model. I suggest the Roku Express 4K for under $40 or Roku Streaming Stick 4K as best bang for buck.
But for those willing to pay a little extra for best-in-class quality, Apple TV wins out. Going all-in on Apple’s ecosystem also maximizes functionality.
Frequently Asked Questions
What is the main difference between Apple TV and Roku?
The key differences are Apple TV’s tighter integration with the Apple ecosystem, superior gaming capabilities, and more advanced smart home features. Roku offers better budget options and broader brand compatibility.
Which has the better interface: Apple TV or Roku?
Both Apple TV and Roku platforms have excellent interfaces optimized for ease of discovery and navigation. So it’s largely a matter of personal preference.
Can you use Apple services like Apple TV+ on a Roku device?
Yes, you can access Apple TV+, Apple Music, Hulu, and other services on a Roku device. However, Roku doesn’t support Apple-exclusive apps like Apple Arcade or Apple Fitness+.
What Roku models support 4K and HDR streaming?
The Roku Premiere, Streaming Stick 4K, Streaming Stick 4K+, Ultra, Ultra LT, and Streambar/Streambar Pro all support 4K and HDR streaming. Only the basic Express models are limited to 1080p HD. For tips on troubleshooting 4K streaming issues on Apple TV, see our buffering guide.
Is the remote better on Apple TV or Roku?
Both the Siri Remote and Roku Voice Remote Pro offer advanced voice control in sleek, modern designs. The Siri remote adds in gestures, while Roku’s remote has more physical buttons. It’s largely personal preference.
Can you use Apple TV for smart home control?
Yes, Apple TV integrates directly with HomeKit for controlling and automating smart home accessories like lights, locks, cameras etc. Roku only supports smart home control for Roku-branded accessories.
Which streaming device has better gaming capabilities?
Apple TV is far ahead for gaming thanks to the App Store library and Apple Arcade. Roku devices are designed primarily for streaming video, not gaming.
Is Roku or Apple TV better for listening to music?
Both support all the top music streaming services. Apple TV works seamlessly with Apple Music and pairs natively with HomePod smart speakers for incredible sound quality. But serious music enthusiasts may prefer a dedicated audio solution.
Which streaming device is more affordable?
Roku devices start at just $29.99, compared to $129 for the cheapest Apple TV. So Roku is the hands-down value winner. The $69 Roku Streaming Stick 4K is a particularly excellent budget choice.
What are the best Roku and Apple TV models overall?
The Roku Ultra is the best high-end Roku for performance and features. And the Apple TV 4K delivers an unparalleled combination of streaming quality, smart home control and gaming prowess. But cheaper models can also satisfy most users.
Can you watch Starz or other premium channels on Apple TV?
Yes, Apple TV fully supports the Starz app and most other popular premium channels like HBO, Showtime, etc. Some services like HBO Max even integrate their content directly into the Apple TV app for easier discovery.
Is it possible to watch Apple TV on Chromecast or other devices?
Currently there is no native Apple TV app for Chromecast or most other streaming platforms besides Roku. However, you can work around this limitation by casting from the Apple TV website using Chrome on a computer or Android phone.
Key Takeaways
- Roku has wider range from $29 to $99
- Both support core 4K, HDR, and Dolby formats
- Apple excels at performance, gaming and smart home ability
- Roku provides better budget options, broader brand compatibility
- Apple TV justified for avid iOS users and gamers
- Overall Roku best value, Apple best quality
Hope this guide helps summarize the core strengths of both Roku and Apple TV to make the right streaming device decision for your home and budget! Let me know if you have any other questions.
