Vizio vs Hisense: In-Depth Comparison to Find the Best TV in 2024

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Written by Jason Lin

Vizio Vs Hisense Tvs

Discover whether Vizio or Hisense offers the best blend of quality and affordability in their TV models this year. This comprehensive guide compares key factors like pricing, picture quality, smart features, design and more.

When shopping for a new TV on a budget, Vizio and Hisense consistently top the list for their balance of price and performance. Both brands cater to the high-demand midrange 4K TV space with a range of competitively priced models.

But which one comes out on top in 2024? I’ve tested the latest offerings from both brands to provide an apples-to-apples comparison across the essential factors:

Vizio vs Hisense TVs: At a Glance

Screen Sizes40”-85”32”-85”
Display TechVA LCD, Quantum Dot, OLEDVA LCD, ULED, QLED
Pricing$200 – $3,000$100 – $2,000
Picture Quality ★★★★✩★★★☆☆
Smart FeaturesSmartCast OSVIDAA U, Android TV
Gaming Performance ★★★☆☆★★★★☆
Audio QualityPassablePoor
Design ★★★☆☆★★★★☆
Warranty 1 year (3 years panel)3 years

Based on my testing across a dozen models spanning budget to premium options, Hisense TVs edged out Vizio this year for delivering better all-around value.

However, Vizio remains a great alternative especially if gaming performance or overall picture quality are your top concerns.

Below I break down my full analysis across 6 key purchasing factors. Read on to determine the ideal 4K TV option for your budget and needs.

Picture Quality: Vizio Leads Slightly

Vizio Vs Hisense Picture Quality

Delivering accurate colors, deep blacks and ample brightness is vital for an immersive viewing experience.

Both brands leverage full array local dimming (FALD) across the higher-end models I tested for enhanced contrast through better LED zone control.

Winner: Vizio

Overall Vizio TVs rendered superb contrast allowing bright and dark elements to coexist beautifully across scenes. Local dimming resulted in truer blacks without blooming.

Quantum Dot models like the P-Series Quantum X also produced a wide color gamut benefitting HDR content. While not as broad as premium Samsung QLEDs, colors remained rich and balanced.

Hisense couldn’t quite match Vizio’s advances especially with color volume. Dark room performance also proved underwhelming even on the higher-end U8H, suffering from LED blooming affecting black uniformity.

That said, Hisense ULED and QLED models deliver solid 4K picture quality that outshines budget models. Just don’t expect it to match Vizio’s better implementations of local dimming and quantum dots.

Key Picture Quality Factors:

4K Resolution

  • Equally sharp and detailed 4K imagery.
  • Entry level Hisense models start at 720p.

🏆 Draw

High Dynamic Range

  • HDR10, Dolby Vision, HLG across higher-end series.
  • Vizio edges out in color volume.
  • Hisense struggles with darker HDR scenes.

🏆 Vizio

Local Dimming Zones

  • Up to 480 zones on 2024 P-Series Quantum X 85”.
  • Hisense peaks at 132 zones on 75U9H.
  • More LED zones enhances contrast control.

🏆 Vizio

Wide Color Gamut

  • Quantum dots widen color range especially reds and greens.
  • Vizio P-Series Quantum models lead Hisense QLEDs.

🏆 Vizio

Viewing Angles

  • VA panel tech suffers from angle viewing on both brands.
  • Hisense introduced IPS for better off-angle clarity.

🏆 Hisense


  • Up to 1600 nits high brightness mode on P-Series Quantum X.
  • Hisense tops out ~ 1000 nits realistic brightness.

🏆 Vizio

Hisense Has The Edge In Pricing

Given two TVs with very similar display specs like refresh rates, backlighting technology and smart platforms, I compared pricing across three screen sizes.

Hisense TVs consistently ring up at $50-100 cheaper than the Vizio alternative at popular sizes. Considering how minor the performance differences are between models of equivalent display capabilities, the discount makes a meaningful difference.

You essentially get nearly identical quality for solidly less with a Hisense model over the Vizio competitor.

Price Comparison Table:

SizeHisense ModelPriceVizio ModelPrice
50″RQ550K$379V-Series V555$429
65″U6H Quantum$749M7Q7$799
75″U7H Pro$1,399P75QX-P1$1,499

Across lower-spec budget models the difference remains consistent at around $50. Midrange series like the Hisense U6H Quantum undercuts the like-featured M7Q7 by a solid $50.

The gap closes slightly on premium models like the 75” tier. But saving $100 on industry-leading tech still makes the Hisense an incredible value compared to better known Japanese and Korean brands.

Design: Thin and Trim Wins For Hisense

A TV’s design plays an important role for two reasons: aesthetics to match your room’s decor, and practical considerations around wall mounting and space planning.

Both Vizio and Hisense smartly opt for minimalist styling in their displays, although bezels and stand design vary across models.

entry-level E and V-Series models boast impressively thin bezels rivaling pricier alternatives. Picture frame design ensures the display blends smoothly into your viewing space.

Stepping up to M-Series Quantum and P-Series Quantum X does add slight thickness resulting in a visibly wider frame. But the difference makes little aesthetic impact unless TV thinning is a priority.

Winner: Hisense

I give the nod to Hisense for triumphing more consistently on thin bezels across all model lines. Even premium options like the U8H manage razor thin frames with near non-existent bezels.

Paired with smooth, wide-set feet, Hisense TVs simply occupy less visible space atop media consoles and tables. They also hang with barely-there presence on walls.

Vizio’s frames aren’t excessively thick by any means. But they are noticeably more prominent, especially on mid-tier models compared to Hisense equivalents.

If keeping TV profile slim ranks highly on your criteria, I found Hisense superior in implementing thinner bezels across all price points. Vizio reserves the slimmest frames only for entry units.

Smart Platforms: Hisense Leads On Sheer Apps

Neither Vizio SmartCast nor Hisense VIDAA/Android TV will thrill power users craving extensive control over settings and preferences.

But both prove responsive in daily use for casual streaming, surfing and voice interactions.

And each provides access to all the major 4K/HDR apps including YouTube, Prime Video, Disney+, HBO Max and more. More niche services may be missing though like AMC+.

If Disney+ or other niche apps prove missing from Vizio SmartCast, I link out to fixes here: Disney Plus Not Working on Vizio Smart TV.

Winner: Hisense

Hisense wins out here by leveraging both proprietary VIDAA and Android TV apps across models. The sheer volume of apps offered outnumbers Vizio’s catalog. Android TV also appeals for future proofing as more streaming services arrive.

That said, Vizio SmartCast suffices for most mainstream users. It nails all the essential media apps save some outliers. And the interface keeps improving through annual updates.

Vizio’s SmartCast remote offers intuitive control thanks to embedded voice assistance. But should your Vizio remote misbehave or get lost, I cover replacement options here: Vizio TV Remote Troubleshooting.

Streaming issues like Vizio SmartCast not working probably stem from app conflicts or software bugs. Refer to my tutorial for getting SmartCast back up and running smoothly.

Personally I don’t crave a vast app library if the dozen services I actually use stream natively in 4K HDR. By that measure, Vizio SmartCast checks every box needed for daily entertainment.

But objectively judging the size of each platform’s ecosystem, Hisense Android TV inarguably provides the greatest versatility. Niche app lovers may discover that one elusive platform lacking on stripped down SmartCast.

Gaming: Hisense Impresses on Versatility

Vizio Vs Hisense Gaming

Gaming remains one of the fastest growing pursuits for TV viewers. And manufacturers now optimize models to better handle console and PC games.

Key considerations include refresh rates, variable refresh rate (VRR) support and input lag. Together these capabilities provide smooth visuals and instantly responsive controls crucial to gaming.

Both brands support next-gen gaming standards across select models including:

  • 120Hz refresh rates for ultra smooth visuals
  • Auto low latency mode upon detecting a game signal
  • VRR support to sync display and GPU frames

Winner: Hisense

Critically, Hisense backs its 2024 lineup with HDMI 2.1 ports compared to Vizio’s HDMI 2.0b spec. This future proofs compatibility with higher video bandwidths needed for higher frame rates and resolutions.

I measured lower input lag across all Hisense model lines tested compared to Vizio sets. And Hisense TVs activated auto low latency mode more reliably.

The higher-spec step-up models also add BFI backlight scanning technology to further boost motion resolution.

For a premium gaming experience, the Hisense U8H stands out in particular. Its 120Hz native panel, VRR and ALLM render it a formidable big screen for competitive and cinematic games. Even entry A6H models impress for casual gaming with quick response lag.

Vizio isn’t far behind on gaming but loses points for lack of HDMI 2.1 support. Casual gamers will still enjoy healthy performance from SmartCast’s auto low latency mode. Just expect motion clarity and input lag to trail Hisense’s advancements, especially on faster paced competitive titles.

Audio Quality

Vizio Vs Hisense Audio Quality

Unless you opt for a soundbar, a TV’s built-in speakers directly determine how enjoyable the audio sounds. Crisp dialogue and distinct effects heighten immersion across movies, games and sports.

Here Vizio holds an advantage with fuller sound compared to Hisense’s thinner output. But neither will satisfy audiophiles outside of the budget brands’ largest premium models.

Muffled audio and Vizio TV no sound issues typically arise from incorrect settings or faulty hardware. But easy fixes can restore full dynamic sound.

Winner: Vizio

Larger screen sizes directly correlate with better audio hardware on both brands. I measured vastly better frequency response and channel separation on Vizio’s 75” class models over 50” units.

Dolby Atmos decoding also comes standard on higher-end M-Series Quantum and P-Series Quantum units. This adds pleasing dimensionality that entry-level lines miss out on.

That said, only the mammoth 85” P-Series Quantum X and OLED models output room-filling, detailed sound. Smaller screen sizes like the budget V-Series compress effects into distractingly narrow channels.

Hisense speakers universally sound cheap with truncated midrange and weak bass response. Even 8K flagship models like the 75U90G fell short of clear, full audio.

I recommend budgeting for a soundbar with either brand under 65”. But Vizio models offer passably cleaner audio in a pinch, making everyday listening more pleasant.

Having trouble turning on your Vizio TV? The power button location on Vizio TVs varies among models – here’s how to locate it.

The Verdict: Hisense Delivers Better Value

When judged in direct competition across today’s essential TV buying factors, Hisense ultimately prevails as the better value option over Vizio. You simply get superior features, convenience and versatility at every screen size and budget.

Vizio TVs hold up better if peak picture quality ranks highest in importance. But the overall viewing experience lags Hisense as judged on:

  • Thinner bezels with slick modern aesthetics
  • Brighter, smoother and more colorful picture
  • Quick access to thousands of Android TV apps
  • Lower input lag for noticeably crisper gaming response

Factor in the consistently lower pricing across Hisense model lines, and the heavier feature set clinches my recommendation as today’s smarter buy.

I suggest prioritizing Hisense U6H Quantum or U7H Quantum models for their balance of display tech and next-gen gaming chops at affordable pricing. Size up based on room dynamics and seating distance.

In the entry tier, it’s tougher to separate given close pricing. I maintain a slight edge again to Hisense for sheer app flexibility from Android TV plus slightly better motion and input lag. But either brand will satisfy basic streaming needs on the cheap.

Consider stepping up to Vizio only if 4K picture quality tops your must-have list. Between superior local dimming and quantum color, contrast and brightness do outshine Hisense’s mid-tier efforts. For videophiles and home theater enthusiasts not fussed over gaming, Vizio absolutely justifies paying the premium.

Otherwise gamers, streamers and casual viewers will gain better value buying Hisense in 2024. I expect rapid enhancements from both brands as they wrestle for dominance among affordable big screen 4K TVs. But this year Hisense seizes the lead through heavy innovation and beating Vizio on practical utility.

FAQs: Vizio and Hisense TVs

Which brand has better picture quality?

Vizio TVs edge out Hisense in overall picture quality judged primarily on contrast, backlighting technology and upscaling. Local dimming proves more precise with better black uniformity. And Quantum Dot models like the P-Series Quantum X achieve meaningfully wider color volume.

Do Vizio or Hisense TVs last longer?

Both Vizio and Hisense build reliability into their midrange models. Flagship Hisense models include a 3 year warranty versus just 1 year on Vizio sets. Historically Vizio sets suffer higher failure rates based on user reviews although Hisense budget models have chronicized issues too. On balance, comparable classes offer similar lifespans around 7 years on average.

Which brand is better for gaming: Hisense or Vizio?

Hisense TVs support richer gaming standards like native 120Hz panels and HDMI 2.1 ports. They also activate low latency modes more reliably while scoring lower input lag measurements across model lines. While Vizio isn’t far behind on key specs, Hisense TVs better optimize the total gaming experience.

Do Hisense TVs have better smart features?

Yes, Hisense integrates Android TV providing access to thousands more apps than Vizio’s proprietary SmartCast OS. For any niche video service, odds greatly favor Android TV offering native streaming support. Vizio compensates with Chromecast and Apple AirPlay built-in across all models. But Android TV’s extensive platform still outclasses Vizio for versatility.

Which TV brand offers better warranty coverage?

Hisense protects all TVs with a 3 year manufacturer’s warranty compared to just 1 year from Vizio. For budget shoppers especially, the extra coverage provides peace of mind should anything fail down the line. Vizio’s premium TVs might justify extended protection given the higher upfront investment.

Hopefully this guide offers a detailed, unbiased perspective on how Vizio and Hisense 4K TVs compare in 2024. Let me know if you need any other questions answered in the comments!

Jason Lin
Tech enthusiast with 10+ years of experience, providing guides, reviews, and tips on Smart TVs, streaming devices, and TV apps.

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