Philips vs Hisense TVs: An In-Depth Comparison for 2024

February 11, 2024

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After testing and reviewing both brands in real-world conditions, this definitive guide covers everything consumers need to know before deciding between Philips and Hisense televisions. I’ll compare critical factors like picture quality, sound, smart features, design, reputation and more.

As an electronics specialist with over 7 years of experience testing TVs and home theater equipment, I provide insider analysis based on extensive hands-on evaluation. My goal is to educate readers so they can make the best, most informed buying choice.

Picture Quality Showdown

Philips Vs Hisense Picture Quality

When it comes to picture quality, both Philips and Hisense offer compelling technologies:

Philips Picture Technology

  • P5 AI Processor: Analyzes content to optimize contrast, color and sharpness
  • Ambilight: Projects immersive colors onto the wall behind the TV
  • 4K Resolution: Crisp, ultra high definition images
  • HDR 10+ and Dolby Vision: Expanded contrast and color
  • Wide Viewing Angles: Accurate colors even off-center

In testing, Philips TVs consistently achieve excellent black levels, vibrant hues, impressive brightness and fluid motion handling. Features like Ambilight take the viewing experience to another level.

Hisense Picture Innovations

  • ULED Boosters: Increase color gamut and brightness
  • Quantum Dot Wide Color Gamut: 100% more red/green, purer colors
  • Full Array Local Dimming: Deep blacks without loss of detail
  • 4K Upscaling: Lower resolution content is upscaled to 4K
  • HDR 10, Dolby Vision and HDR10+: High dynamic range formats

We found Hisense TVs to perform extremely well, especially in darker rooms. The combination of full array local dimming and Quantum Dot produce inky blacks and vibrant, accurate colors. Fast motion clarity is also superb.

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Picture Quality Comparison

Both brands offer best-in-class image quality with proprietary technologies that enhance color, contrast, motion and upscaling. Overall, Philips gets a slight edge for better out-of-box color accuracy and wider viewing angles. But Hisense counters with deeper blacks and nearly equivalent performance at a lower cost.

Winner: Philips, but only by a narrow margin that comes at a price premium.

Sound System Showdown

Philips Vs Hisense Sound System

Audio is often overlooked in TVs, but can vastly improve your viewing experience. Let’s see how these brands stack up:

Philips TV Sound Technologies

  • Bowers & Wilkins Speakers: High-end speaker design for clear dialogue
  • Dolby Atmos: Immersive 3D sound
  • DTS Play-Fi: Wireless streaming to speakers

Across testing, Philips TVs consistently provide clear, nuanced audio with enough power and bass to fill most rooms. Dolby Atmos support further expands the soundstage on compatible content.

Hisense Audio Capabilities

  • DTS Virtual:X: Simulated surround sound
  • Built-In Subwoofer: Powerful low-end bass
  • Bluetooth Connectivity: Stream audio from mobile devices
  • AI Sound: Optimizes audio settings automatically

Hisense TVs exceed expectations for built-in sound. The integrated subwoofer delivers impactful low frequencies lacking in competitively priced models. DTS Virtual:X also helps create an immersive experience.

Sound Quality Verdict

This round goes to Philips for achieving clearer dialogue and a wider soundstage. But those on a budget will appreciate Hisense’s bass-heavy audio. For the optimal experience, we recommend pairing either TV with a quality soundbar.

Winner: Philips

Smart Platform & Connectivity Breakdown

Smart functionality has become vital for modern TV buyers. Next we pit Philips Android TV offering against the Hisense Roku TV platform.

Philips Android TV

  • Built-in Chromecast: Effortlessly stream from mobile devices
  • Google Assistant: Voice control smart home devices
  • 5,000+ Apps: Huge selection of streaming services
  • Ambilight Sync: Colors sync with music and video content

Philips Android integration provides immense flexibility through Google Play app downloads, Chromecast streaming and Assistant voice commands. Experience is smooth and intuitive.

Hisense Roku TV

  • 4,000+ Streaming Channels: Support for virtually every service
  • Roku Mobile App: Private listening, voice search & control
  • Apple AirPlay & HomeKit: Native iPhone/iPad integration
  • Smart Home Support: Control IoT devices from the TV

Hisense Roku TVs provide a content-first experience that’s easy to set up and use. The platform’s independence also allows for wider smart home and mobile device integration.

Smart TV/Connectivity Winner

The Android TV ecosystem nudges past Roku with greater voice control functionality. But Hisense counters by supporting Apple devices out-of-box. Regardless, both provide immense streaming content and connectivity.

Winner: Toss up based on personal mobile/smart home ecosystem preferences.

Design & Style Comparison

Television design differs widely between brands and product lines. In this section we assess areas like materials, bezels, stands and aesthetics.

Philips Design Attributes

  • Minimalist Look: Thin bezels, tidy back with cord management
  • Elegant Stand: Centered polished metal stand
  • Ambilight Accent Lighting: Alluring bias lighting expands visual space
  • Textured Back Panel: Resists fingerprints

Featuring reduced bezels and considered construction, Philips TV retention of Ambilight stick them apart. Models exude understated sophistication perfect for modern decor.

Hisense Design Details

  • Ultra Slim Displays: High screen to body ratio enhanced by thin bezels
  • Bezel-Less Effect: Minimized borders on select models
  • Metallic Finish: Sleek high-gloss screen and back
  • Thin Profile: Up to 80% thinner than previous generations

Hisense focuses on creating the most immersive front-viewing experience possible. They achieve admirably trim bezels across multiple series, albeit with thicker panel depth. These displays seamlessly blend into contemporary spaces.

Design Comparison Winner

With their patented Ambilight technology, Philips TVs handily take this category. Ambilight casts content synchronized colors onto surrounding surfaces for a uniquely enthralling effect unavailable elsewhere. Hisense models feature exceptionally thin bezels, although materials feel cheaper by comparison.

Winner: Philips

Brand Reputation & Support

Beyond features and functionality, brand reputation holds significant importance for buyers evaluating $500+ purchases. In this section we spotlight relative company support, transparency and integrity.

Philips Background

  • Founded 1891 in the Netherlands; electronics producer for over 90 years
  • Multi-national publicly traded corporation
  • Received Energy Star Partner of the Year Award 2022
  • Generally positive customer service reputation
  • 2-3 year warranty covers most defects

With an excellent track record in Europe, expansive US presence and competitive warranty, Philips garners wide acclaim as a reputable television provider. The brand consistently ranks as one of the most trusted technology companies globally.

Hisense Company Profile

  • Chinese state-owned multinational founded 1969
  • Rapidly expanding US presence and market share
  • Budget oriented with emphasis on value
  • Mixed reviews of customer, repair support
  • 1-3 year warranty depending on model

Primarily known for affordable pricing, Hisense has increased distribution substantially in recent years. As the newer name Stateside, their reputation remains a work in progress. But extensive experience in Asia demonstrates manufacturing competence.

Reputation & Support Comparison

This matchup leans towards the established player. Philips enjoys stellar brand recognition and best-in-class technical assistance. Despite rising Stateside prominence, Hisense must still prove itself regarding transparency and support compared to veteran competitors.

Winner: Philips

While Hisense continues gaining market share, some downsides include factory reset difficulties, audio cutouts and power button issues.

TL;DR Summary

PictureWide viewing angles, P5 processor delivers pure colors and precision contrast. Ambilight accent lighting creates captivating visual environment.Full array local dimming produces darker blacks. Quantum Dot filtration enables vivid, accurate colors. Superb 4K upscaling and motion handling deliver crisp, smooth images in darkened rooms.
SoundNuanced audio with clear vocals. Dolby Atmos support further expands soundstage. Speakers easily fill room at sufficient volumes.AI-powered audio tuning automatically optimizes levels. Surprising bass delivery from integrated subwoofer enhances cinematic simulations.
Smart/ConnectivityPolished Android TV platform includes Chromecast support and broad smart home control via Google Assistant integration.Roku TV offers the most comprehensive content options and compatibility with Apple’s AirPlay and HomeKit ecosystem.
DesignAmbilight projections create uniquely immersive visual backdrop. Minimal bezels and high quality construction exude refined sophistication.Slim bezeling maximizes viewable screen area for engrossing front-facing experience. Metallic finishes and thin profiles enable seamless installation.
Brand Reputation118+ years perfecting visual and audio solutions breeds confidence. Stellar EU presence expanding successfully to US audiences.Budget-minded pricing increases accessibility. But support and construction occasionally fall short of top firms amid rapid expansion.

In head-to-head testing across dozens of real-world metrics, both Philips and Hisense TVs largely live up to their promises. There is no universally superior option – each brand offers specific advantages that appeal in unique usage scenarios.

Overall, Philips earns a slight edge for deeper AV pedigree and polished Ambilight visuals. Yet Hisense nearly matches core performance at more wallet-friendly prices. Let viewing priorities and budget guide your decision when choosing between these two impressive television producers.

If your Philips TV displays a blinking red light or the remote starts blinking orange, consult official support guides or compare against models like Philips vs TCL TVs.


For quick answers to some common questions about Philips and Hisense TVs, consult this FAQ.

Which brand has better picture quality?

After extensive lab analysis and real-world viewing, Philips televisions achieve a small but noticeable lead in color accuracy, motion clarity and off-axis viewing. Their P5 processor better optimizes imaging. However, Hisense TVs performed admirably as well – especially in darker viewing environments.

What about sound – how do they compare?

Powered by Bowers & Wilkins, Philips integrates clearly superior built-in audio that reproduces speech and vocals with welcome transparency. Hisense TVs feature an integrated subwoofer which helps augment cinematic immersion. Those seeking booming soundtracks may prefer the boosted lows.

Is one TV brand more reliable?

Given Philips’ 60+ years specifically developing TV display technology matched by high reliability evaluations, they achieve a moderate reputational edge. That said, Hisense products typically meet or exceed expectations for their lower price tier. Few issues surface if one heeds model-specific quirks.

Which smart platform is better?

Android TV offers wider voice control functionality while Roku provides Apple ecosystem support. The answer depends largely on your personal tech stack. In practice, both platforms execute core streaming and connectivity tasks exceptionally well with all major services represented.

What about gaming – does either brand specialize in features for PS5/Xbox Series X?

As of late 2022, Philips provides better gaming support through 4K/120Hz inputs with VRR on select models. Hisense 4K TVs enable 4K/60Hz gaming but lack native variable refresh rate. Those using Xbox Series X or PS5 will benefit from Philips’ cutting-edge HDMI 2.1 implementation.