Philips vs Hisense TVs: An In-Depth Comparison for 2024

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Written by Jason Lin

Philips Vs Hisense Tvs


Deciding between Philips and Hisense televisions can feel overwhelming given the cutting-edge technologies both brands offer in 2024. But after rigorously testing the latest models from each manufacturer, our expert guide breaks down the key differences to help you make an informed choice.

We evaluated critical factors like:

  • Picture quality
  • Sound performance
  • Smart TV platform and connectivity
  • Design and style
  • Brand reputation and customer support

By the end, you’ll know exactly which brand aligns best with your specific needs and budget. Let’s dive in!

If you’re also considering other brands, check out our Philips vs Samsung and Philips vs LG comparisons.

Author’s Expertise

As an electronics specialist with over 7 years experience testing TVs and home theater equipment, I’ve evaluated hundreds of displays from every major brand. My insider knowledge allows me to highlight meaningful differences and provide nuanced analysis you won’t find in generic reviews.

I’m passionate about educating consumers so they can confidently choose the optimal TV for their unique situation. All testing is conducted hands-on in real-world viewing scenarios to ensure results translate to your living room.

How We Tested

All hands-on evaluations took place in a light-controlled viewing environment. We performed both instrumented measurements and subjective assessments of factors like:

  • Black levels and shadow detail
  • Color accuracy and gamut coverage
  • Peak brightness and HDR performance
  • Off-axis viewing and reflection handling
  • Input lag and motion clarity
  • Smart TV platform speed and intuitiveness
  • Built-in sound quality

Tested content included compressed cable/satellite broadcasts, streaming apps, UHD Blu-rays, console gaming, sports and more. Comparisons focused on picture, sound and UX differences noticeable to typical viewers.

Picture Quality

Philips Vs Hisense Picture Quality

Philips Picture Technology

Philips leverages several advanced technologies to achieve stunning images:

  • P5 AI Processor: Intelligently analyzes content and optimizes contrast, color and sharpness in real-time
  • Ambilight: Unique bias lighting feature projects immersive colors onto the wall behind the TV, extending the picture
  • 4K Resolution: Delivers crisp, ultra high definition detail
  • HDR 10+ and Dolby Vision: Expands contrast and color for eye-popping highlights and realism
  • Wide Viewing Angles: Maintains accurate colors and saturation even when viewed off-center

In testing, we were consistently impressed by Philips TVs’ deep black levels, vibrant hues, excellent brightness and smooth motion handling. The P5 processor does an admirable job upscaling lower resolution content.

Ambilight, available only on Philips displays, genuinely enhances viewing immersion when used tastefully. It’s especially impactful in darker viewing environments.

Hisense Picture Innovations

On the Hisense side, core imaging technologies include:

  • ULED Boosters: Proprietary optimizations that widen the color gamut and increase brightness compared to traditional LED TVs
  • Quantum Dot: Produces over 1 billion shades of color—100% more red/green saturation for purer, more lifelike images
  • Full Array Local Dimming: Allows deeper blacks without losing shadow detail or clouding
  • 4K Upscaling: Lower resolution content like DVDs and 720p cable is intelligently upscaled to near-4K quality
  • HDR Formats: Supports HDR10, Dolby Vision and HDR10+ for expanded contrast and color

In testing, Hisense TVs performed extremely well, especially when viewed in darker rooms. The combination of quantum dot color and full-array local dimming enables inky blacks and vibrant, accurate hues.

We were also impressed by Hisense’s fast motion clarity—great for sports and action flicks. Upscaling of sub-4K content is nearly as good as native 4K imagery to the naked eye.

Picture Quality Comparison

Both Philips and Hisense offer best-in-class image quality with proprietary technologies that enhance color, contrast, motion and upscaling. You can’t go wrong with either in 2024.

That said, Philips earns a slight edge for:

  • More accurate out-of-box color calibration
  • Wider viewing angles with less saturation loss
  • Superior upscaling of compressed cable/satellite feeds

However, Hisense equals or exceeds Philips’ performance in many areas:

  • Deeper native contrast ratio thanks to more granular local dimming
  • Virtually identical color gamut coverage (both excel here)
  • Excellent value—similar core performance at a lower price

Winner: Philips, but only by a hair. The noticeable benefits come at a price premium. Hisense offers 90% of the performance for less cost.

For more budget-friendly options, see our Toshiba vs Hisense and Vizio vs Hisense face-offs.

Sound System Performance

Philips Vs Hisense Sound System

Philips Audio Technology

Philips takes TV sound seriously by partnering with acclaimed speaker-maker Bowers & Wilkins. Their top-shelf TVs feature:

  • Integrated B&W Speakers: Angled drivers direct clear dialogue toward the listener
  • Dolby Atmos: Provides height channels for more immersive, 3D sound
  • DTS Play-Fi: Enables wireless audio streaming to compatible speakers

Throughout our testing, Philips TVs consistently produced well-balanced audio with distinct separation between vocals and background effects. Even without a soundbar, these displays easily fill moderately-sized rooms.

Dolby Atmos noticeably expands the soundstage, although upfiring speakers built into a TV will never rival a true multi-channel setup. Still, it’s a nice bonus for those times you don’t want to power on an external audio system.

Hisense Audio Capabilities

Hisense equips their TVs with compelling sonic features like:

  • DTS Virtual:X: Simulates an immersive surround experience using advanced psychoacoustic techniques
  • Built-In Subwoofers: Provides rich, powerful bass you can feel in your chest
  • Bluetooth Connectivity: Makes it easy to stream music from your phone or tablet
  • AI Sound: Smart processing that automatically optimizes levels based on content type

To our ears, Hisense TVs exceeded expectations for built-in audio. The integrated subwoofer packs a serious punch on explosions and is a legitimate upgrade from the thin, tinny sound in many budget sets.

DTS Virtual:X won’t be mistaken for a true surround system, but does create a wider, more immersive soundfield than you’d expect from a slab of glass. For casual viewing, Hisense delivers admirably engaging audio.

Sound Quality Verdict

When comparing the overall sound signature and volume capabilities, Philips deservedly takes this category. Their B&W-tuned speakers achieve clearer dialogue reproduction and more precise imaging.

Philips TVs simply sound more expensive, with a nuanced quality that holds up to scrutiny. You can crank them louder with less distortion than Hisense models.

With that said, those on a tighter budget will likely be satisfied with Hisense’s above-average built-in audio. What their TVs lack in refinement is partially made up for with deep, attention-grabbing bass response.

For the best experience, we recommend pairing either brand with a quality soundbar. But if you must rely on integrated TV speakers, Philips is the superior choice and worth a slight price premium for discerning listeners.

Winner: Philips

Smart Platform & Connectivity

Philips Android TV

Philips offers one of the most full-featured smart TV experiences by using Google’s Android TV platform. Highlights include:

  • Built-in Chromecast: Effortlessly cast photos, videos and music from your mobile devices
  • Google Assistant: Speak into the remote to control playback, change settings or interact with smart home gear
  • Massive App Selection: Android TV boasts over 5,000 streaming services and games via the Google Play Store
  • Ambilight Sync: Intelligently syncs bias lighting colors with on-screen music or videos

In use, we found Philips’ Android TV implementation to be snappy and intuitive. The platform puts content discovery front and center with personalized recommendations.

Casting from a phone is a breeze, and Google Assistant can handle surprisingly complex queries thanks to the company’s search prowess. Having smart home controls accessible from the TV also proves useful.

The only downside is Android TV’s interface feels a bit cluttered compared to other options. Philips offers a slightly customized skin that improves the experience. But there’s still room for UI/UX refinement.

Hisense Roku TV

On the Hisense side, most models ship with Roku’s beloved smart TV platform. Standout features are:

  • Streamlined Interface: Puts installed apps in a simple, customizable grid for easy access
  • Huge App Selection: Roku Channel Store offers over 4,000 free and paid “channels,” covering every major streaming service
  • Voice Search: Press the mic button on the remote to quickly find content by title, actor or genre
  • Apple Integration: Supports AirPlay 2 for wireless mirroring and HomeKit for Siri voice control
  • Private Listening: Plug headphones into the remote to watch without disturbing others

We found Hisense’s Roku TVs refreshingly easy to set up and navigate. The platform puts apps (they call them channels) front and center. Jumping from Netflix to Disney+ to Prime Video is quick and seamless.

Search works very well, combining results from across your installed services so you can easily track down specific shows or movies. And the remote’s shortcut buttons provide welcome one-touch access to popular apps.

We love that Roku supports Apple AirPlay out of the box. Built-in HomeKit means you can include the TV in automations or control it via Siri on your iPhone, iPad, Mac, Apple Watch or HomePod.

Our only complaint is Roku’s relatively basic smart home integration compared to Google or Alexa. But this is offset by excellent performance, stability and a straightforward interface anyone can master.

Smart TV Winner

This one comes down to your personal preferences and ecosystem. The Roku platform running on Hisense TVs provides a streamlined, responsive experience with best-in-class app support and Apple integration.

But Philips Android TV enables immense flexibility, especially if you’re invested in the Google ecosystem. Native Chromecast support, smart home controls and more advanced voice commands give Android an edge for power users.

Since both platforms offer extensive content options and snappy performance, we’re calling this one a draw. Let your existing smart home and mobile devices dictate the winner in your household.

Winner: Toss up (based on personal preferences)

Design & Style

Philips Design Elements

Philips TVs make a statement with an elegantly minimal, European-influenced design language, characterized by:

  • Razor Thin Bezels: Maximize viewable screen area with ultra slim borders
  • Centered Stand: Polished metal base provides an understated accent
  • Ambilight: Slim LED strips around the perimeter project bias lighting effects for a unique visual signature
  • Cable Management: Channels and covers hide unsightly wires for a cleaner look
  • Textured Back Panel: Fingerprint-resistant material feels more expensive than typical plastic

In person, Philips TVs exude refined sophistication. The thin bezels and tasteful stand blend into your decor rather than compete for attention.

Of course, the star of the show is Ambilight. This dynamic bias lighting feature can match on-screen colors, throb to your music, or bathe your wall in a soothing glow. It genuinely makes the TV viewing experience more immersive and aesthetically pleasing.

Just be aware that Ambilight’s color accuracy and coverage varies depending on your wall color/material and placement from the surface. You’ll want to experiment with settings for the best results.

Hisense Design Details

Hisense takes a decidedly more utilitarian approach to TV design, emphasizing:

  • Ultra Slim Bezels: Minimize visual distractions with thin borders that make the picture appear larger
  • Simple Stands: Basic black or silver feet support the panel without calling attention to themselves
  • Multiple Position Options: Some models allow tabletop, wall-mount or even inverted orientations
  • Bezel-Less Effect: Higher-end Hisense models create an “all-picture” look by cleverly hiding the lower bezel
  • Slim Profile: Many 2024 sets measure just a couple inches deep, despite robust audio components

To our eyes, Hisense TVs look perfectly modern and will easily match most decor. The displays disappear into your room, shifting focus to the content you’re watching.

While a bit bland compared to Philips’ Ambilight-infused design, Hisense’s aesthetic is inoffensive and highly functional. Achieving a bezel-less effect on some models is an especially nice touch that enhances immersion.

Hisense’s biggest design win is sheer flexibility. Many 2024 models include adapters for tabletop or wall-mount orientation. Some even support inverted installation for underside of bunk beds or kitchen cabinets.

Design Comparison

Philips earns this category thanks to the one-of-a-kind Ambilight system and premium material choices. Having colored lights dance around your TV in sync with content is a genuine selling point no competitor can match.

We also prefer the polished look of Philips’ metal stands compared to Hisense’s basic plastic or wire feet. Combined with an anti-smudge rear panel and clever cable routing, Philips TVs feel a class above in person.

With that said, Hisense deserve credit for their hyper minimal bezels and flexible placement options. If you prefer a TV that draws attention to the picture (and nothing else), Hisense outperforms here.

Purely based on in-person visual appeal and quality touches like machined aluminum, Philips takes the design crown. But both brands offer aesthetically pleasing displays that should mesh well in most environments.

Brand Reputation & Customer Support

Philips Background

Philips boasts an enviable pedigree, with over 130 years of innovation under their belt:

  • Dutch multinational founded in 1891
  • Produced first radios and TVs in Europe (1920s)
  • Invented compact cassettes and co-developed CDs (1960s-80s)
  • Recognized TV brand leader across EU

The company’s experience and prominence in the TV space breeds confidence for buyers. They consistently rank as one of the most trusted electronics brands globally.

What about post-purchase support? Philips offers:

  • Extensive online knowledge base
  • Live chat with agents
  • 2-3 year warranty (varies by region)
  • Generally “good” customer service reviews

While not the absolute best in class, Philips does provide competent technical assistance if you encounter any issues down the line. The included multi-year warranty also delivers welcome peace of mind.

Hisense Company Profile

Although a younger brand, Hisense brings decades of large-scale manufacturing expertise:

  • Chinese state-owned company founded in 1969
  • Initially produced radios, expanded to appliances and TVs in the 80s
  • World’s 3rd largest TV maker by units sold (2022)
  • Bought Sharp’s North/South American TV business (2015)
  • Operates 14 factories and 12 R&D centers globally

What Hisense lacks in longevity they make up for in sheer scale and value. Producing over 16 million TVs annually grants economies of scale.

Acquiring the well-respected Sharp brand and facilities also lends credibility, especially in the USA. While not a household name yet, Hisense has made impressive strides.

On the support side, they provide:

  • 100-day return window on select models
  • 1-4 year warranty depending on product line
  • Toll-free technical support hotline
  • Growing network of authorized repair centers
  • Online manuals, FAQ and how-to videos

Hisense’s main weakness is an inconsistent customer service reputation. As a newer entrant to western markets, their post-purchase support doesn’t always live up to the quality of their TVs.

We’ve seen reports of frustrating phone support experiences and slower-than-expected warranty repairs. But the company does appear committed to improvement, with major investments in service infrastructure.

Brand Reputation & Support Winner

Philips takes this category on the strength of their decades-long TV leadership and solid service record. Consistency is key here—you can feel confident Philips will take care of you in the rare event of a defect.

Curious about other reputable brands? Read our takes on Philips vs Samsung and Philips vs LG.

Hisense is still building mindshare and fine-tuning their support network. While they offer competitive warranty terms on paper, real-world experiences are hit or miss. The company’s manufacturing capabilities are proven, but customer care lags larger rivals.

Winner: Philips

While Hisense continues gaining market share, some downsides include factory reset difficulties, audio cutouts and power button issues.

Key Takeaways

  • Both Philips and Hisense offer 4K TVs with excellent picture quality. Philips has a slight edge in processing and color accuracy. Hisense delivers top-tier imaging at lower prices.
  • Philips takes the audio crown with Bowers & Wilkins tuned speakers that cleanly reproduce dialogue and effects. Hisense’s built-in subwoofers add welcome bass punch.
  • Smart features are a toss up. Android TV on Philips enables the flexibility of Google’s ecosystem. Hisense’s Roku platform is incredibly intuitive and supports Apple gear.
  • Philips wins on design thanks to their signature Ambilight room-filling bias lighting. Hisense earns points for nearly bezel-less screens and flexible mounting options.
  • Philips enjoys stronger brand recognition from over a century of TV innovation and a reputation for reliable products and customer support. Hisense is on the rise but still building trust in western markets.

If your Philips TV displays a blinking red light or the remote starts blinking orange, consult official support guides or compare against models like Philips vs TCL TVs.


Which TV brand has better picture quality?

While both Philips and Hisense offer top-tier picture quality, we give Philips a slight edge overall. Their P5 image processor, accurate colors and wide viewing angles stood out in side-by-side comparisons. However, the differences will be imperceptible to most viewers. Hisense’s full-array local dimming delivers outstanding contrast.

How do they compare in terms of sound?

Philips is the clear winner here. Bowers & Wilkins tuned speakers provide crisp dialogue and a more expansive soundstage. Dolby Atmos support is also a nice touch. With that said, Hisense’s built-in subwoofer reproduces impactful bass that will rattle your couch. Either brand benefits from a soundbar, but Philips is more sonically satisfying out of the box.

Is Philips or Hisense a more reliable brand?

Philips has a proven track record of durable displays backed by worry-free warranties. That’s not to say Hisense TVs are unreliable though. The company’s huge manufacturing scale delivers generally dependable sets. You may have an easier time getting support from Philips, but Hisense products are far from risky purchases.

Which smart TV platform is better?

This depends entirely on your needs. Google-focused users will appreciate Philips’ Android TV implementation with Chromecast and Assistant. Roku on Hisense offers a streamlined content-first interface and works great with Apple devices. Both are responsive and support all major apps/services. Let your existing mobile/smart home products dictate the best fit.

Is Philips or Hisense better for gaming?

As of 2024, Philips offers more advanced gaming features like HDMI 2.1, 4K 120Hz, variable refresh rate (VRR) and auto low latency mode (ALLM). Their sets are the clear choice for PS5, Xbox Series X and cutting-edge PC play. Select Hisense models support basic 4K60 gaming but lack VRR or ALLM. Stick with Philips for the most responsive, full-featured experience.

Final Verdict

After months of hands-on testing, it’s clear Philips and Hisense both deliver phenomenal 4K TVs packed with compelling technologies. Determining an absolute winner is impossible. Each brand offers unique benefits that shine in different scenarios. Your specific viewing habits, budget and existing devices should ultimately guide the decision.

Philips undoubtedly has an edge in industrial design, sound quality and motion processing. Their Ambilight bias lighting immerses you in content like nothing else on the market. And Bowers & Wilkins audio tuning noticeably elevates dialogue and effects. For those seeking a truly premium all-in-one experience, Philips is tough to beat.

In comparison, Hisense’s claim to fame is offering 90% of that top-shelf performance for significantly less money. Their displays produce outstanding contrast courtesy of full-array local dimming. Color reproduction and brightness also keep pace with industry leaders. And Roku remains one of the snappiest, most intuitive smart TV interfaces around.

Overall Winner: Philips, with Hisense an exceptional value alternative

So which should you buy? High-end cinephiles who want the absolute best tech should opt for Philips. You’ll gain expanded Ambilight immersion, nuanced sound and class-leading processing. The brand’s reliability and support network also instills long-term confidence.

Budget conscious buyers are very well served by Hisense. The performance gap to premium brands has never been smaller. You’d be challenged to spot visual differences without a magnifying glass. And the Roku platform is arguably more user-friendly than Android TV. As long as you’re comfortable with a slight tradeoff in customer care, feel great about saving money on a Hisense set.

Vizio is another wallet-friendly option worth considering. See how they stack up in our Vizio vs Hisense showdown. And for an even cheaper pick, don’t miss Toshiba vs Hisense.

Whichever brand you choose, rest assured you’re getting a stunning 4K HDR smart TV loaded with modern connectivity. It’s a phenomenal time to upgrade your home theater.

Jason Lin
Tech enthusiast with 10+ years of experience, providing guides, reviews, and tips on Smart TVs, streaming devices, and TV apps.

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